Monday, October 5, 2009

MYTHBUSTING: Putting an End to Financial Truisms, Once and for All

MYTHBUSTING: Putting an End to Financial Truisms, Once and for All

TRUISM is a noun that means “an accepted truth.” Consider these financial truisms:


  • The amount of income tax you pay depends on how much money you make.

  • The stock market is the best place for long-term wealth accumulation.

  • Investments with the highest returns always produce the most income.
If your financial advisor has ever said any of these things to you, KEEP READING!

I’ve discovered that an overwhelming number of retirees experience huge disappointments and, more importantly, they usually realize it too late. – Samuel N. Asare

After spending many years helping clients plan for secure retirements, I’ve discovered that an overwhelming number of retirees experience huge disappointments and, more importantly, they usually realize it too late.

I meet them on an almost daily basis, and everyone seems to have the exact same story: “My advisor and/or CPA told me this was the right approach.” And yet, there they sit across the table from me – or on the other end of the telephone – flabbergasted that things did not turn out as they’d expected. Which seems to be suggesting that the traditional advice and approaches aren’t working for the vast majority of people.

In fact, conventional financial advice has been dead wrong for many years. What is deadlier is that most so-called advisors truly have good intentions, which means that they are not even aware that they are offering misguided advice (truisms) that amounts to little more than myth. They don’t realize that they are completely out of touch with reality.

I can, to a certain degree, understand why someone might believe the statements above, BUT they are completely inaccurate myths.

Our latest book, 5 Mistakes Your Financial Advisor Is Making, points out and dispels five such myths, including the three above. Our goal was to write in an easy-to-read, easy-to-understand format. The feedback we’ve so far received suggests we did just that. This is a short book you can take with you to read in the waiting room at the doctor or dentist, or something you can simply read while relaxing. It’s that easy to digest, and lots of fun to read.

This book is NOT a witch hunt project – we’re not about that, at all. Our goal is to ensure that, as an investor, you receive the best possible guidance in your quest for financial independence. We don’t want you to be one of the many who get to retirement only to realize you’ve wasted all those years – and dollars – believing in myths. If financial professionals truly want the best for their clients, this would be a goal we share with them, would it not?

The book is formatted with “Eyeball-to-Eyeball Questions” at the end of each section. These are very simple, direct questions we suggest you pose to your current financial professional – looking them directly in the eye, if possible – so you can receive the answers that will confirm the myths and affirm the simple truths we’re exposing.

This may take some chutzpah on your part – and it might make your advisor more than a little uncomfortable. But wouldn’t you rather know now that you’re hearing myths – or just plain bad advice? Otherwise, you’re very likely to end up in the same boat as all the others who didn’t find out until it was too late to set a new course.

We are giving away FREE copies of 5 Mistakes Your Financial Advisor Is Making. Follow this link to get yours now!

1 comment:

  1. I just finished reading your book. It is excellent and very eye-opening. I fired my financial planner about 8 months ago because I found out he was not honest with me. You are right most of them think about how to fill their pockets instead of taking care of clients also. Good and illuminating book. Common sense is not that common in financial planning.

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